Case study

313 Driving School.

313 Driving School had been taking every lesson enquiry through social media messages. I built a booking-led site for the Derby school with side-by-side manual and automatic pricing, revision pages for learners and a franchise page to recruit instructors.

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IndustryLocal Business
Timeline2026
Built withGoogle Reviews
Local Business Driving School Web Design Web Development
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313drivingschool.co.uk Desktop
Full-length desktop screenshot of the 313 Driving School website HOVER TO SCROLL
// how it was built

From brief to launch.

The school was starting from zero online, so I planned every step around one outcome: a learner in Derby booking a lesson from their phone.

  1. 01 discover

    No website yet

    I looked at how enquiries were arriving through social messages and who was sending them, mostly teenagers on mobiles.

  2. 02 plan

    Pages around the learner

    I mapped the booking homepage, two pricing sections, revision material, a coverage checker, a pass gallery and the franchise page.

  3. 03 design

    Winged logo palette

    I built the look from the badge's red, black and white, using slanted red bands to flag each call to action.

  4. 04 build

    Pricing and gallery

    I coded matching manual and automatic pricing blocks and configured the gallery so each successful learner gets a branded card.

  5. 05 integrate

    Reviews and enquiries

    I connected the Google Reviews widget and placed the enquiry form beside a Derby coverage map.

  6. 06 ✓ shipped

    Mobile first slide

    I tested the phone-only hero with its wide booking button, collapsed the benefits list into one column and checked the FAQ and opening hours.

What I did

The build, step by step.

  • Booking before anything else. The homepage opens on an in-car photo and a single booking button, and phone visitors get their own opening slide where that button spans the screen.
  • Two pricing tables that mirror each other. Manual and automatic tuition use the same three course levels, so a learner can compare them without reading twice.
  • Pages learners actually revisit. I added area coverage checks, road sign and theory question revision, and a franchise page for instructors wanting to join.
  • Proof from real passes. The gallery renders each successful student on a branded card, and a Google Reviews widget shows the school's rating.
  • Colours lifted from the logo. The winged badge supplies the red, black and white palette. Angled red bands mark each call to action, and light panels carry a quilted texture.
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