Case study

Carrie Smith Health.

I built a gentle, teach-first site for a certified fitness and health coach whose audience has tried every diet already. The homepage explains how her method works before any offer, and a free travel guide gives cautious visitors an easy first step.

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IndustryFitness & Wellness
Timeline2023
Fitness & Wellness Fitness Coaching Web Design
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carriesmithhealth.com Desktop
Full-length desktop screenshot of the Carrie Smith Health website HOVER TO SCROLL
// how it was built

From brief to launch.

This audience distrusts hype, so I planned the site to explain, reassure and only then ask.

  1. 01 discover

    Wary visitors

    I focused on people who have been let down by diets before and need to understand a method before trusting it.

  2. 02 plan

    Education order

    I placed the program foundations first, the benefits grid next and the offer after that, with menu links for each topic.

  3. 03 design

    Blush and teal

    I chose soft pink and cream sections, a quiet teal monogram, letter-spaced headings and plenty of whitespace.

  4. 04 build

    Lead capture

    I built the travel guide opt-in, the footer recipe signup and the persistent profile card.

  5. 05 optimise

    Readable pastels

    I tuned font sizes so the light colours stay legible on phones.

  6. 06 ✓ shipped

    Hand-off

    I set things up so the coach can publish posts and change bootcamp details for each round without a developer.

What I did

The build, step by step.

  • Method before pitch. Carb cycling, whole foods, macro counting and intermittent fasting are explained ahead of the program offer.
  • Benefits as a card grid. A personalised nutrition plan, quick workouts and meal guidance each day are laid out as member benefits.
  • A soft opt-in. The free travel guide sits beside the introduction as the main list builder, with a recipe newsletter in the footer.
  • A face beside the program. A profile card with her photo and contact option stays on screen, moving below the portrait on phones.
  • Editable by the coach. She publishes her own articles and updates bootcamp rounds herself, and an FAQ page covers common questions.
Related work

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