Case study

SISI Clinic.

Most salon sites list dozens of treatments. SISI Clinic offers only sugaring, so I built a single-flow site that explains the paste, compares it with waxing and ends at one appointment form, all in the unhurried tone of the Manchester studio.

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IndustryBeauty & Med Spa

Timeline2026

Beauty & Med Spa Med Spa Web Design

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sisiclinic.co.uk Desktop

Full-length desktop screenshot of the SISI Clinic website

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// how it was built

From brief to launch.

With a single treatment to sell, the build was about pacing. I planned it so a first-time visitor learns, trusts and books in one scroll.

01 discover

One treatment, one message

I started from the clinic's niche as the only sugaring-only studio in Manchester and what newcomers would not yet know.
02 plan

Story order

I sequenced the homepage as explainer, waxing comparison, promises and finally the booking form, with nothing competing in between.
03 design

Sand and cocoa

I set serif headings on a warm palette and kept skin photography natural so the page feels like the studio.
04 build

Ribbon and reviews

I coded the slow-scrolling benefits ribbon and a review carousel that shows each client's name and date.
05 content

Blog and newsletter

I set up the blog with starter sugaring articles, the experience badge, daily opening times and a newsletter signup.
06 ✓ shipped

Phone booking flow

On mobile I placed the form fields straight under the closing headline and made reviews swipe one card at a time.

What I did

The build, step by step.

A page that argues gently. The sections run in order from what sugaring is, to why it beats waxing, to the clinic's promises, and only then to booking.
One form, no scattered buttons. Every section points to the same appointment request, which sits next to the studio's details.
Warm, natural styling. Sand and cocoa tones, serif headings and lightly retouched skin photos keep the page as relaxed as the treatment room.
A slow benefits ribbon. Short phrases about the treatment drift across the page, repeating the key selling points without shouting.
Content that keeps working. I set up a named and dated review carousel, a blog with starter posts on sugaring and a newsletter signup.