Case study

SKINNEY Medspa.

Website for SKINNEY Medspa, a med spa in New York, NY.

IndustryBeauty & Med Spa

Beauty & Med Spa Med Spa

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skinneymedspa.com Desktop

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// how I build a site like this

From brief to launch.

How I take a med spa website from brief to launch: strategy, design, clean WordPress development, performance and a smooth handover.

01 discover

The brief

Med spa visitors compare treatments, prices and credentials before they book, so the site has one job: build trust fast and move people to a consultation.
02 plan

Strategy & wireframing

A page for every treatment (injectables, laser, facials, body contouring) with what it is, who it suits, downtime, pricing and FAQs, all linking to the same booking step.
03 design

Design & branding

A calm, clinical-luxury look built from the brand palette, with provider bios, credentials and before-and-after galleries placed where hesitation happens.
04 build

Development & integration

WordPress templates the team can edit, with the booking platform, consultation forms, memberships or gift cards, and Google reviews connected and tested.
05 optimise

Responsive & speed

Most bookings start on a phone, so the book button stays in thumb reach, galleries are compressed, and pages stay fast on 4G.
06 ✓ launch

Launch & delivery

Local SEO for each treatment and city, analytics on every booking, and a handover walkthrough so staff can add offers and treatments themselves.