Case study

The Lash Lounge.

Website for The Lash Lounge, a lash and brow studio in Atlanta, GA.

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IndustryBeauty & Med Spa
Beauty & Med Spa Lash & Brow
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thelashlounge.com Desktop
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// how I build a site like this

From brief to launch.

How I take a lash & brow website from brief to launch: strategy, design, clean WordPress development, performance and a smooth handover.

  1. 01 discover

    The brief

    What the business sells, who it is for, and the one action every page should lead to.

  2. 02 plan

    Strategy & wireframing

    A sitemap built around the services people actually search for, and a layout for each page before any design.

  3. 03 design

    Design & branding

    A look built from the brand, with proof (reviews, results, credentials) placed where visitors hesitate.

  4. 04 build

    Development & integration

    WordPress with forms, booking and reviews connected, structured so the team can edit content without a developer.

  5. 05 optimise

    Responsive & speed

    Mobile-first layouts, compressed images and clean markup so pages load fast.

  6. 06 ✓ launch

    Launch & delivery

    On-page SEO, analytics, backups and a handover walkthrough.

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