Case study

Oklahoma Pedorthics Lab.

I built a calm blue and white site that splits cleanly between two audiences. Patients get plain explanations of diabetic shoes and braces, while clinics and equipment suppliers get their own menu route and a direct link to the order form.

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IndustryDental & Medical
Timeline2024
Dental & Medical Medical Supplies Web Design
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okpedorthiclab.com Desktop
Full-length desktop screenshot of the Oklahoma Pedorthics Lab website HOVER TO SCROLL
// how it was built

From brief to launch.

Two very different visitors use this site, so I planned the routes before I touched the visuals.

  1. 01 discover

    Two audiences

    I separated what patients need to learn about diabetic footwear from what clinics and suppliers need to place an order.

  2. 02 plan

    Split navigation

    I mapped a provider dropdown and order form link into the main menu, leaving the homepage for patient-facing services.

  3. 03 design

    Blue and white

    I kept the palette clinical, opened with a photo of bare feet on a running track and let the footprint logo carry the brand.

  4. 04 build

    Cards and brands

    I built the three service cards, then a logo card for each product maker.

  5. 05 test

    Mobile forms

    I checked that cards collapse into one column and that the contact fields stay full width and easy to fill in on a phone.

  6. 06 ✓ shipped

    Address published

    The Fairfax lab address went live for both audiences, with the order form one click from the menu.

What I did

The build, step by step.

  • A menu lane for providers. I gave referrers their own dropdown plus a direct link to the order form so they never scroll through patient content.
  • Three service cards. The homepage leads with three areas: diabetic shoes, custom-made ankle-foot braces, and joint work with medical supply companies.
  • Brands in plain words. Every shoe and brace manufacturer gets a logo card explaining who the product suits, including a brace aimed at fall prevention.
  • Clinical but calm visuals. Blue and white, the footprint logo and an overhead shot of a single diabetic shoe keep the tone reassuring.
  • Forms that work on phones. The contact form on a blue gradient keeps full-width fields, and every card stacks into a single column behind a menu toggle.
Related work

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