Case study

Zoellner Medical Group.

I built this site for patients who are already tired before they start reading. The goal was to explain the route to sleep apnea treatment simply, make the consultation step stand out and keep the appointment request short enough to finish with little effort.

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IndustryDental & Medical
Timeline2024
Dental & Medical Medical Clinic Web Design
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zoellnermedicalgroup.com Desktop
Full-length desktop screenshot of the Zoellner Medical Group website HOVER TO SCROLL
// how it was built

From brief to launch.

For Zoellner Medical Group I worked backwards from a sleep-deprived patient and cut every step that could slow them down.

  1. 01 discover

    Tired patients

    I focused on who arrives here: people worn out by poor sleep who will not wade through dense clinical text.

  2. 02 plan

    Journey in three

    I reduced the path to treatment to three cards and flagged consultation as the key step.

  3. 03 design

    Lavender and white

    I chose soft lavender and blue with generous white space and a calm sleeping photo in the hero.

  4. 04 content

    CPAP explainer

    I set the CPAP section in everyday language and added a strip for the group's sister businesses.

  5. 05 build

    Appointment request

    I built a short form with only name, email and message and placed a gentle warning about delaying care beside it.

  6. 06 ✓ shipped

    Phone layout

    I stacked the three cards in order on phones and kept the number visible at top and bottom.

What I did

The build, step by step.

  • Three-card patient path. Problem, consultation, then treatment and relief, with the consultation card raised and coloured purple.
  • Restful opening image. The hero shows someone sleeping peacefully instead of medical equipment.
  • CPAP in plain words. I wrote the CPAP section around the practice's plain-spoken tone, free of clinical jargon.
  • Three-field appointment form. Name, email and message are all it asks, with a note beside it urging patients not to put off care.
  • Phone number twice. The number shows in the header and again in the footer, and a strip points to sister businesses in the group.
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