Case study

Dr. Vaidyanathan.

I built Dr. Vaidyanathan a site meant for learning rather than a brochure. It covers patients of every age, newborns through seniors, gives every service its own page, accepts appointment requests online and gives his poetry on health and faith a permanent place in the main menu.

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IndustryDental & Medical
Timeline2024
Dental & Medical Medical Clinic Web Design
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drvaidyanathan.com Desktop
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// how it was built

From brief to launch.

This project balanced a doctor's wish to educate with patients who simply need to book, many of them older and on phones.

  1. 01 discover

    Education goal

    I learned he wanted patients to understand his care across all ages, not just find an address.

  2. 02 plan

    Service map

    I listed general care, travel vaccines, TB testing, minor procedures, newborn circumcision, early pregnancy support and elderly care as separate pages.

  3. 03 design

    Blue and navy

    I placed his cut-out portrait on a blue gradient with dotted accents and gave the navy service cards white line icons.

  4. 04 build

    Appointments and poetry

    I built the online request form and set up poetry and blog sections as equal menu items.

  5. 05 optimise

    Older patients

    I made cards full width on mobile, widened form fields to the screen edge and pinned a call button to the header.

  6. 06 ✓ shipped

    Video and testimonials

    I launched with a wellbeing video band and a slider of patient family testimonials.

What I did

The build, step by step.

  • A page per service. Every service card links to a full page, from yellow fever and travel vaccines to TB skin testing and elderly care.
  • Poetry beside the blog. His poems sit in the top navigation with the same weight as the blog.
  • Calm homepage sequence. Welcome, doctor intro, services, why health comes first, appointment request, then testimonials.
  • Split appointment card. The request form shares a card with a photo and a brief introduction, so the step feels personal.
  • Built for older phone users. Cards go full width, form fields span the screen and a call button is fixed to the header.
Related work

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