Case study

M and R Shine.

I built a site for a commercial kitchen exhaust cleaner where photos do the persuading. Restaurant owners worry about fire and health inspections and rarely read long copy, so I put real before-and-after job photos ahead of any service text and kept a quote request close throughout.

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IndustryTrades & Contractors
Timeline2022
Trades & Contractors Commercial Cleaning Web Design
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mandrshineexhaustcleaning.com Desktop
Full-length desktop screenshot of the M and R Shine website HOVER TO SCROLL
// how it was built

From brief to launch.

Busy restaurateurs were the audience, so I planned the build around visuals first and text second.

  1. 01 discover

    The inspector worry

    I focused the site on the owner's fear of fire or health inspection problems and how to answer it with evidence.

  2. 02 plan

    Photos lead

    I placed the hero, a service icon bar and the comparison photos above any written service detail.

  3. 03 design

    Steel and blue

    I used a stainless kitchen hero and blue gradient bands around the split comparison images.

  4. 04 build

    Checklist and plans

    I built the service checklist, the maintenance plan section, the estimate band, the blog and the footer quote form.

  5. 05 optimise

    Tappable on phones

    I turned the icon bar into a stacked list and made every comparison photo expand to full width.

  6. 06 ✓ shipped

    Ready for owners

    I tested the gallery and quote form on phones and desktop before handing the site over.

What I did

The build, step by step.

  • Proof before prose. Before-and-after photos show up before any service text, right after the hero and icon bar.
  • Real jobs only. Split frames pair a grease-caked duct with the same surface after cleaning, framed by blue-to-cyan bands.
  • Services as a checklist. Hoods, degreasing, appliances and floors, gas lines and stainless walls are listed the way an inspector would tick them off.
  • Maintenance, not one-offs. A what-to-expect section sets out the ongoing service plans in plain language.
  • Estimates always nearby. A free estimate band and a short footer quote form sit next to the Winnipeg address.
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