Case study

LCG Canada.

I built LCG Canada a compact WordPress corporate site aimed at the development firms that hire it. Developers size up a contractor fast, so I put the tower portfolio right under the hero and labelled every project with its developer and build stage.

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IndustryTrades & Contractors

Timeline2026

Built withWordPress

Trades & Contractors Construction WordPress Web Design

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lcgresidential.ca Desktop

Full-length desktop screenshot of the LCG Canada website

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// how it was built

From brief to launch.

This build centred on one question from LCG Canada's clients: what have you delivered, and what is underway?

01 discover

Developer audience

I looked at how development firms judge a contractor and decided the portfolio had to appear almost immediately.
02 plan

Five-area structure

I limited the sitemap to home, about, services, portfolio and contact to keep every page purposeful.
03 design

Charcoal and green

I used charcoal as the base, pulled one green from the cube logo and kept portfolio cards white so tower photos lead.
04 build

WordPress portfolio

I set up project cards with a developer credit and a build-stage label, plus a rotating hero slider.
05 test

Phone behaviour

I checked the green menu icon, restacked slide text and enlarged arrows so the slider works under a thumb.
06 ✓ shipped

Footer and policies

I split the footer into three columns so legal and accessibility pages sit apart from general links.

What I did

The build, step by step.

Five areas, nothing more. Home, company intro, services, portfolio and contact keep the structure small enough to scan in one sitting.
Skyline slider up top. Short brand messages rotate over an evening shot of the Toronto skyline, and the portfolio grid follows immediately.
Credit and status per tower. Every project card names the developer and carries a done or under construction label.
One green accent. Charcoal greys carry the design, and the headline is outlined in a single green borrowed from the cube logo.
Touch-friendly on phones. The menu turns into a green square button, slide copy moves beneath its headline and slider arrows become large tap targets.