Case study

RGC Greenhouse Construction.

I built RGC's homepage to hold six divisions, from doors and footings to steel buildings and greenhouses, without turning into a crowded list. A colour-coded mark for each division repeats through the page, so visitors grasp the structure without reading an explanation.

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IndustryTrades & Contractors
Timeline2023
Trades & Contractors Construction Web Design
Hover or swipe to scroll the full page
ruthvengreenhouse.com Desktop
Full-length desktop screenshot of the RGC Greenhouse Construction website HOVER TO SCROLL
// how it was built

From brief to launch.

Six trades, one page: I spent most of the planning deciding how to show separation and unity at the same time.

  1. 01 discover

    Six divisions

    I inventoried doors, footings, excavation, retrofit, steel buildings and greenhouses, and how the company grew out of greenhouse work.

  2. 02 plan

    Repeating colour key

    I decided a colour-coded division strip would repeat in the header area, through the tiles and near the footer.

  3. 03 design

    Unified imagery

    I added slanted section edges and a navy wash over photos, with the anniversary built into the logo.

  4. 04 build

    Division routing

    I coded tiles that each lead to their division's information, the origin section and a testimonial slider.

  5. 05 optimise

    Mobile tiles

    I dropped tiles to a single column on phones and kept the footer hours as a real table.

  6. 06 ✓ shipped

    Every route working

    Each division had a working link on day one, alongside the Leamington location, weekday hours and a gallery of completed builds.

What I did

The build, step by step.

  • A colour for each division. Red marks greenhouses, green steel buildings and yellow excavation, and the strip repeats top, middle and bottom.
  • Roof-pitch angles. Slanted panel edges echo greenhouse roofs across the sections.
  • One wash for many trades. A navy overlay on project photos makes very different work look like one company.
  • The founders' story. The brothers' origin sits beside a full staff photo, followed by rotating testimonials led by a produce grower.
  • Tiles that stay legible. On phones the division tiles become one column, and darkened photos keep every wordmark legible.
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