Case study

Guy Irvine Plastering.

In plastering the finish sells the job, so I built Guy Irvine's site to lead with real work. Visitors drag a before and after slider across a skimmed hallway, see each service the business prices and can ask for a quote from any section, even on a phone.

Visit live site Start a project like this
IndustryTrades & Contractors
Trades & Contractors Plastering Web Design
Hover or swipe to scroll the full page
guyirvineplastering.co.uk Desktop
Full-length desktop screenshot of the Guy Irvine Plastering website HOVER TO SCROLL
// how it was built

From brief to launch.

Most visitors arrive on a phone after spotting a crack, so I built each stage of this site around showing results quickly and making quotes easy.

  1. 01 discover

    The work sells itself

    I identified finished walls as the business's strongest proof and mobile visitors as the main audience.

  2. 02 plan

    Work first

    I put a real job at the top, followed by service cards, the gallery, the blog and an FAQ.

  3. 03 design

    Raw plaster tones

    I kept the palette pale and neutral with one orange highlight so photos of finished rooms stand out.

  4. 04 build

    Comparison slider

    I coded the before and after hallway slider and made sure it drags smoothly with one finger on a touchscreen.

  5. 05 content

    Blog and FAQ

    I set up a beginner plastering blog and an FAQ covering lead times and domestic versus commercial jobs.

  6. 06 ✓ shipped

    Quote options

    I added a free quote invitation to each service block, kept the quote button near the top on phones and offered call and email alongside the form.

What I did

The build, step by step.

  • Drag to see the difference. The homepage opens with an interactive before and after comparison of a hallway after a fresh skim.
  • A card per priced job. Rendering, skimming, media walls and dry lining each have their own card ending in a free quote prompt.
  • Colours close to plaster. Pale neutral tones with a single orange accent keep attention on the photographed walls.
  • Trust from real rooms. A gallery of completed jobs and plenty of top-rated feedback on Google do the persuading.
  • Help before the call. A beginner plastering blog and an FAQ about lead times and home versus commercial work answer common questions, with call and email as alternatives to the form.
Related work

More Trades & Contractors projects.

See them all

Want this for your business?

Send me your URL and I'll reply with a prioritised breakdown of what's costing you enquiries and how I'd fix it. No charge, and no call needed.

Get a Free Conversion Audit