Case study

Abraxus Snow & Ice Management.

I built Abraxus' site to show Cleveland commercial clients a long track record and a clear plan for every storm, with awards up front, a before, during and after storm explainer and flexible contract options.

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IndustrySnow Removal
Snow Removal Snow Removal Web Design Web Development
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abraxussnow.com Desktop
Full-length desktop screenshot of the Abraxus Snow & Ice Management website HOVER TO SCROLL
// how it was built

From brief to launch.

Cleveland property managers need a partner they can count on all winter, so I planned the site around experience, awards and preparation.

  1. 01 discover

    Experience sells

    I found decades of service and a salt supply set Abraxus apart from newer crews.

  2. 02 plan

    Proof and process

    I planned the homepage as awards, commercial focus, storm process, contracts and news.

  3. 03 design

    Black and yellow

    I used the logo's yellow with black and blue bands and condensed headings.

  4. 04 build

    Tabs and sliders

    I built the storm tabs, contract slider, photo carousels and a news grid.

  5. 05 optimise

    Call from the header

    A call button and low-price promise stay in the top bar.

  6. 06 ✓ shipped

    Ready for Cleveland winters

    Commercial clients now see the experience and the plan before they call.

What I did

The build, step by step.

  • A Cleveland hero. "We manage the snow so the snow doesn't manage you" sits over the city's famous sign in winter.
  • Awards and associations. Top Contractor 2007 to 2018, BOMA, ASCA and the Ohio landscape association sit under the hero.
  • Commercial focus. Sections explain why offices, hospitals and retail centres can't afford weather-related closures.
  • Before, during and after the storm. Tabs explain forecasting, around-the-clock service and the in-house salt supply.
  • Contract options. A slider compares per-push, seasonal and custom contract structures.
  • A news section. Articles on snow downtime costs, evaluating contractors and insurance help buyers compare.
Related work

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