Case study

Snow Pushers Chicago.

I built Snow Pushers' site to feel as bold as a Chicago winter, with before-and-after proof, nine clear services and a Winter Pass pricing table that lets customers prepay for the season at off-season rates.

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IndustrySnow Removal
Snow Removal Snow Removal Web Design Web Development
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snowpusherschicago.com Desktop
Full-length desktop screenshot of the Snow Pushers Chicago website HOVER TO SCROLL
// how it was built

From brief to launch.

Chicago homeowners and property managers want to know someone is watching the forecast for them, so I planned the site around reliability and simple prepaid pricing.

  1. 01 discover

    Seasonal cash flow

    I found the business needed customers to commit before the first snowfall, not call during it.

  2. 02 plan

    Proof, services, passes

    I ordered the homepage as trust, before and after, services, why us, then Winter Pass pricing.

  3. 03 design

    Ice blue and navy

    I paired a condensed display face with an italic serif and an ice blue accent on deep navy.

  4. 04 build

    Reusable sections

    I built the service grid, numbered reasons, pass pricing cards and coverage area pages.

  5. 05 optimise

    Quote within reach

    The quote and call buttons sit in the header and repeat down the page on mobile.

  6. 06 ✓ shipped

    Winter sold in advance

    Customers can now lock in a season of service before the first storm hits.

What I did

The build, step by step.

  • A headline with attitude. "Chicago's snow is our problem" leads, with a free quote button, phone number and a $49 per visit starting price.
  • Proof under the hero. A ticker of 24/7 storm response and insurance sits above a logo wall of national brands that use the service.
  • Before and after. A real Chicago job shows the same front walk before and after a visit.
  • Nine service cards. Residential, commercial, sidewalk, alley and gangway, salting, de-icing and emergency work each get a card and a page.
  • Winter Pass pricing. Flurry, Storm and Blizzard passes show the prepaid credit, bonus and perks, with the most popular plan highlighted.
  • A year-round family of brands. A section links the sister lawn care and power washing companies under one phone number.
Related work

More Snow Removal projects.

See them all

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