Case study

XN Snow Removal Calgary.

I built XN Snow Removal's site to turn local searches into quotes, with an instant quote button in the hero, trust badges straight after, three clear service packages and a page for every Calgary community served.

IndustrySnow Removal
Snow Removal Snow Removal Web Design Web Development
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xnsnowremovalcalgary.com Desktop
Full-length desktop screenshot of the XN Snow Removal Calgary website HOVER TO SCROLL
// how it was built

From brief to launch.

Calgary homeowners search when the snow is already falling, so I planned this site to give them a price and a phone number in seconds.

  1. 01 discover

    Search-led customers

    I found most enquiries came from people searching for snow removal in their area.

  2. 02 plan

    Local SEO structure

    I planned service pages, a community grid and a blog to rank across Calgary.

  3. 03 design

    Clean blue and orange

    I used a winter blue with an orange quote button that stands out on every screen.

  4. 04 build

    Quote tools and maps

    I built the instant quote flow, service cards, community links and an embedded map.

  5. 05 optimise

    Fast and local

    Pages load quickly on mobile and each neighbourhood has its own landing page.

  6. 06 ✓ shipped

    Quotes from every corner

    Calgary homeowners can now find the local page and request a quote in one tap.

What I did

The build, step by step.

  • A clear local hero. "Reliable snow removal in Calgary" sits over a winter scene with instant quote and call buttons.
  • A trust strip. A 5.0 Google rating, 47 reviews, a CityNews feature and BBB accreditation sit under the hero.
  • Four reasons to choose them. 24/7 emergency service, transparent pricing, eco-friendly methods and modern equipment.
  • Three service packages. Residential, commercial and seasonal contracts each list what is included with a quote button.
  • Community pages. A grid of Calgary neighbourhoods links to local landing pages, with a Google Map below.
  • Customer reviews. Star-rated testimonials from named neighbourhoods close the page before a final call to action.

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