Case study

Chris Labbate.

I designed Chris Labbate's site so the first thing a visitor does is type in their own web address. From there the page stacks up credibility, badges, reporting and ROI, figures, an FAQ and client stories, so the case for hiring him is made before the contact form appears.

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IndustryAgencies & Tech

Timeline2023

Agencies & Tech Marketing Agency Web Design

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chrislabbate.com Desktop

Full-length desktop screenshot of the Chris Labbate website

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// how it was built

From brief to launch.

Chris Labbate sells accountability, so each step of this build was about putting evidence where visitors would hit it.

01 discover

Proof first

I agreed with the brief that measured results had to appear before any list of services.
02 plan

Trust sequence

I ordered badges, value cards, results figures, an SEO consulting FAQ and testimonials ahead of the contact flow.
03 design

Navy and mint

I joined dark navy and white sections with curved edges and used mint teal as the accent colour.
04 build

Lead capture

I built the opening URL field, the results band and the arrow-driven testimonial slider.
05 optimise

Mobile stacking

On phones cards drop into one column, illustrations scale down and curved section edges stay clean.
06 ✓ shipped

Matching pages

I carried the same colour scheme through the blog and service pages for a consistent finish.

What I did

The build, step by step.

Website field as step one. The opening section asks for the visitor's URL, a low-effort way to begin a conversation.
Layered credibility. Industry badges come first, then cards on reporting, strategy, experience and certification, then a band of results.
Illustrations over stock. Custom isometric art, including a connected globe and a lead funnel, gives the page a software-product feel.
Testimonials with a story. The arrow-controlled slider opens with a client recovering from a Google penalty.
Footer as reference. Office hours and the full service list, from paid ads and social media to web development and conversion work, live in the footer.