Case study

Energy IP.

I built Energy IP's WordPress site around video, because a seal that expands down a wellbore is difficult to describe in text. Two demonstration clips come straight after the banner, followed by services, products and hard facts, with a store link held in reserve.

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IndustryIndustrial & Energy
Timeline2023
Built withWordPress
Industrial & Energy Energy WordPress Web Design Web Development
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nrgip.com Desktop
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// how it was built

From brief to launch.

The core product is hard to picture, so I planned this WordPress build to show it working before asking anyone to read.

  1. 01 discover

    Hard to visualise

    I recognised operators would not grasp a swelling seal from text, so video had to lead.

  2. 02 plan

    Page order

    I set the sequence as banner, demonstrations, services, product row and proof points, with a store link held for later.

  3. 03 design

    Equipment language

    I borrowed from oilfield gear with navy capitals, safety orange accents and contrasting service cards.

  4. 04 build

    WordPress components

    I built the video section, fact counters, explainer columns, sharing buttons and a back-to-top control.

  5. 05 optimise

    Stacked calls to action

    On phones I stacked the two main buttons at full width under the headline.

  6. 06 ✓ shipped

    Seen in action

    Operators can now watch the technology work, and the dark footer holds product links and the company's Mustang, Oklahoma contact details.

What I did

The build, step by step.

  • Video straight after the banner. Two embedded demonstrations sit right under the banner, before services or products.
  • Oilfield styling. Safety orange buttons, narrow navy capitals and a black strip naming the technology over the logo.
  • Facts in round counters. Counters cover points like hand manufacture in the USA, resistance to weather, and its rated breech size.
  • Room for supporting products. Two related products get explainer columns set side by side, and the services grid breaks the scan with one orange and one black card.
  • Ready for ecommerce. A store item sits in the menu so online sales can switch on whenever the company chooses.
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