Case study

Industrial 3D.

I built Industrial 3D a WordPress site built around video where the rendered work carries the argument. Service cards at the head of the homepage let visitors find their use case fast, a gallery of project films does the convincing, and a quote form with service checkboxes delivers leads already sorted by what they need.

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IndustryIndustrial & Energy
Timeline2022
Built withWordPress
Industrial & Energy 3D Animation WordPress Web Design
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industrial3d.com Desktop
Full-length desktop screenshot of the Industrial 3D website HOVER TO SCROLL
// how it was built

From brief to launch.

Buyers in this space respond to footage, not paragraphs, so I planned the build to get visitors to the right service and then to the films.

  1. 01 discover

    Show, do not tell

    I agreed with the studio that the reel and the project videos should do the selling for its VR, AR, animation and exhibition work.

  2. 02 plan

    Services up top

    I placed the service card grid first, then the reel of recent work and the CEO's note.

  3. 03 design

    Orange on dark

    I set the studio orange against dark panels around a blueprint-style machinery hero and drew the team as illustrated characters.

  4. 04 build

    Video gallery in WordPress

    I built the project film gallery, a client logo wall, the team slider and a block listing the city offices.

  5. 05 integrate

    Tagged quote form

    I wired service checkboxes into the quote form so each lead is labelled by service on arrival.

  6. 06 ✓ shipped

    Credibility in the footer

    I finished with a badge marking the studio as owned by a Marine Corps veteran, a crypto payments note and the four office cities: Tulsa, Houston, Dallas and New Orleans.

What I did

The build, step by step.

  • Use case before reel. I led the homepage with service cards spanning training apps through animation so a plant manager spots their need early.
  • Video does the talking. The site is built around a gallery of project films, plus a reel of recent projects and a note from the CEO.
  • Illustrated team, not headshots. Team members appear as drawn characters in a slider, which suits an animation studio.
  • Leads that sort themselves. I added service checkboxes to the quote form so every request arrives tagged by what the client wants.
  • Dark panels, orange accents. The studio's orange sits against dark panels and a blueprint-blue machinery hero, and the free quote button stays fixed to the menu on mobile.
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