Case study

Game Lab Waldorf.

Guests kept struggling to find an arcade tucked upstairs in a shopping centre. I built Game Lab Waldorf a WordPress site that opens with directions, then sorts three brands, party packages and seasonal hours into something a guest can follow at a glance.

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IndustryEvents & Entertainment

Timeline2024

Built withWordPress

Events & Entertainment Entertainment Venue WordPress Web Design Web Development

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gamelabmd.com Desktop

Full-length desktop screenshot of the Game Lab Waldorf website

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// how it was built

From brief to launch.

Game Lab had a lot to say and a hard-to-find location, so I built the WordPress site in steps that put wayfinding first and everything else in tidy order.

01 discover

Hard to find

I started with the practical problem: guests could not easily locate an arcade on the upper floor of a mall.
02 plan

One page, many goals

I mapped directions first, then brand cards, private hire, party tabs, seasonal hours and a jobs page.
03 design

Neon arcade energy

I combined the glowing atom logo, a sketch-filled blue band, a yellow ticker and a maze background for party and social sections.
04 build

Cards and tabs

In WordPress I built the three brand cards, the tabbed party packages and a private hire section combining a flyer and an inclusions checklist.
05 integrate

Checkout and map

I linked booking buttons to the venue's existing checkout, added the swipeable hours flyer and embedded a Google map of the mall.
06 ✓ shipped

Readable on phones

I recropped the top photo for mobile so the directions remain legible over the image.

What I did

The build, step by step.

Directions before anything else. The first screen tells guests the mall, the level and the shop across the way.
Three brands side by side. The arcade, claw area and party brand each have a card listing play options from short weekday sessions to full-access day passes.
Parties in tabs. Packages sit in tabs for quick comparison, and booking buttons hand visitors to the venue's existing checkout.
Styling as loud as the floor. The logo's glowing atom, a blue band sketched with claws and rockets, a yellow ticker and a maze pattern set the mood.
Front desk questions, answered. Seasonal hours shown as swipeable flyers, claw prize pricing, private hire details, a job application page and a Google map cover the usual asks.