Case study

Paradox Productions.

I built Paradox Productions a dark, late-night website that still does the serious work of proving quality. The regional wedding magazine award sits in the hero beside a single date-check button, and a long, dated review feed backs it up.

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IndustryEvents & Entertainment
Timeline2023
Events & Entertainment Weddings & Events Web Design
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djpdx.com Desktop
Full-length desktop screenshot of the Paradox Productions website HOVER TO SCROLL
// how it was built

From brief to launch.

With Paradox Productions I had to balance nightclub atmosphere with hard evidence, and I planned each stage around that tension.

  1. 01 discover

    Mood and proof

    I noted the two jobs: feel like a party, and show the award, the reviews and the separate services clearly.

  2. 02 plan

    Evidence order

    I set the hero award and date check first, then wedding, corporate and party choices, then the review block.

  3. 03 design

    Black and gold

    I used near-black with champagne gold serif headings over a busy dance floor hero shot.

  4. 04 build

    Reviews and forms

    I built a paged feed of client reviews, forms for quotes and for checking open dates, and a rotating corporate logo band.

  5. 05 content

    Extra pages

    I added pages for the photo booth and a music area with mixes and well-loved dance tracks.

  6. 06 ✓ shipped

    Service area footer

    I listed every area in the footer, from Seattle and Eugene to the Oregon Coast, Idaho and San Francisco.

What I did

The build, step by step.

  • Award in the hero. The magazine badge naming them Portland's top DJ shares the opening with one button to check dates.
  • Three service tracks. Weddings, corporate events and private parties each get their own route right after the hero.
  • Dated review feed. Reviews load page by page, and every five-star rating shows when it was left.
  • Night-out palette. Near-black backgrounds, champagne gold serif headings and a packed dance floor photo set the mood.
  • Swipeable on phones. The badge and date checker stay in view without scrolling, and reviews become one swipe card at a time.
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