Case study

Iron Gate Assets.

I built a single-screen WordPress homepage for a brokerage that sells everything from farmland to planes. Buyers in this space skim, so I replaced long copy with five tall image panels, one per asset class, and set up the templates the team would need as listings grew.

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IndustryLegal & Finance

Timeline2026

Built withWordPress

Legal & Finance Finance & Investment WordPress Web Design Web Development

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irongateassets.com Desktop

Full-length desktop screenshot of the Iron Gate Assets website

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// how it was built

From brief to launch.

The brief was short on copy and long on future content, so I planned the front page and the back-end structure together.

01 discover

Reading the buyer

Machinery and aviation buyers scan rather than read, so I agreed with the client that the homepage would carry almost no body text.
02 plan

Mapping asset classes

I listed the five categories the brokerage sells and planned one panel and one for-sale category for each.
03 design

Black, silver, red

I kept the palette tied to the logo and darkened the excavator, airfield and engine photos so labels stay legible.
04 build

Panels and ticker

In WordPress I built the panel row, pointed each one at the right sale category and wrote the continuously scrolling red banner.
05 content

Future-ready templates

I set up careers, financing and blog layouts so the team could publish those pages without new development.
06 ✓ shipped

Stacked on phones

I tested the mobile view, where panels stack into a vertical swipe and the ticker keeps running, then handed the site over.

What I did

The build, step by step.

Five panels, one pitch. Land, buildings, equipment, autos and aviation each get a tall photo column, so the full range reads in a single look.
A ticker that never stops. I coded the red scrolling banner to keep moving on every screen size, including phones.
Panels that lead somewhere. Each column opens the for-sale category for that asset type rather than a generic listings page.
Industrial, not decorative. Black backgrounds, a silver logo and small red marks on white labels let the darkened machinery photos do the talking.
Room to grow. Layouts for careers, financing and blog posts were ready at launch, so new inventory can slot in behind the front page.