Case study

Istueta Roofing.

I built Istueta Roofing's site to read like an architecture studio rather than a contractor directory, showing how the right profile, colour and detail change a South Florida home before it asks for a consultation.

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IndustryRoofing
Roofing Roofing Web Design Web Development
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istuetaroofing.com Desktop
Full-length desktop screenshot of the Istueta Roofing website HOVER TO SCROLL
// how it was built

From brief to launch.

Owners of premium Miami homes buy on design and trust, so I planned this site around craftsmanship and finished projects rather than price.

  1. 01 discover

    Design-minded owners

    I found Istueta's clients care how a roof looks from the street as much as how long it lasts.

  2. 02 plan

    Material by material

    I planned a page per roof type and service, plus service area and portfolio menus.

  3. 03 design

    Editorial and refined

    I used a serif display face, deep red from the logo and warm off-white to match premium architecture.

  4. 04 build

    Proof in motion

    I built the credentials ticker, service grid and a video project gallery.

  5. 05 optimise

    Light on mobile

    The aerial hero and project videos are sized so the estimate button loads first on a phone.

  6. 06 ✓ shipped

    A site that matches the roofs

    The company now presents its tile and metal work with the polish its clients expect.

What I did

The build, step by step.

  • A full-bleed aerial hero. A drone shot of a red tile roof leads, with a free estimate button and phone number on top.
  • A credentials ticker. A scrolling band lists 41+ years, CertainTeed ShingleMaster Pro, Ludowici Elite Crown and the Google rating.
  • Design-led positioning. A Profile, Color and Details section explains why the roof shapes how the whole house looks.
  • Nine service cards. Replacement, repair, metal, tile, shingle, flat roofing, gutters, skylights and a maintenance programme each get a card.
  • Video project gallery. Featured jobs in Coral Gables and Pinecrest link to YouTube walkthroughs with the roof type and neighbourhood.
Related work

More Roofing projects.

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