Case study

Mr Microsoft.

I reworked Mr Microsoft from a date-ordered blog into a magazine layout for IT admins. Readers can now pick a topic hub, choose between a quick tip or a full walkthrough, and see the author's MVP credential before they start reading.

IndustryAgencies & Tech
Timeline2026
Agencies & Tech Tech Publishing Web Design
Hover or swipe to scroll the full page
mrmicrosoft.com Desktop
Full-length desktop screenshot of the Mr Microsoft website HOVER TO SCROLL
// how it was built

From brief to launch.

The archive already held hundreds of articles, so most of this build was about structure before styling.

  1. 01 discover

    Reader intent

    I looked at how admins arrive, usually with one specific problem, and whether they want a fast fix or a complete guide.

  2. 02 plan

    Topic hubs

    I mapped the archive into hubs for each Microsoft product area and separated short tips from in-depth posts.

  3. 03 design

    Mostly monochrome

    I kept the base palette almost monochrome so each hub colour, like blue for Azure or green for Intune, stands out.

  4. 04 build

    Magazine components

    I coded the tips column, topic cards, reading-time labels, monthly archives, dark mode switch and the author panel.

  5. 05 integrate

    Two newsletter forms

    I placed two signup points on the page so subscribers could join from wherever they finished reading.

  6. 06 ✓ shipped

    Full from day one

    The homepage opened with fresh articles and a stocked tips column, and signups started coming through both forms.

What I did

The build, step by step.

  • Depth over dates. I set a slim column of quick how-to tips beside the newest long-form articles, so readers self-select.
  • Colour-coded topic hubs. Azure, Intune, Copilot, Teams, Entra, PowerShell and Exchange Online cards each carry their own colour and link into a hub.
  • A dark mode toggle. I added a header switch for anyone reading late, keeping the base layout near black and white so both themes hold up.
  • Signals on every card. Every post card states how long it takes to read, and monthly archives run back through earlier years.
  • Credibility early. An author panel sets the MVP title beside a drawn portrait, and on phones the readership, article and years-of-experience figures appear before the opening headline.

Want this for your business?

Send me your URL and I'll reply with a prioritised breakdown of what's costing you enquiries and how I'd fix it. No charge, and no call needed.

Get a Free Conversion Audit