Case study

SEO Bank.

I built SEO Bank a homepage that works as its sales pitch, since prospects judge an SEO agency by its own site. It speaks to business owners in plain terms about calls, sales and leads, answers the usual doubts and keeps a free strategy call on offer throughout.

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IndustryAgencies & Tech

Timeline2023

Agencies & Tech Marketing Agency Web Design

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seobank.ca Desktop

Full-length desktop screenshot of the SEO Bank website

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// how it was built

From brief to launch.

An agency homepage gets judged harder than most, so I treated every section as evidence that SEO Bank knows its craft.

01 discover

Site as proof

I started from the fact that a slow or vague agency site loses the prospect before any conversation happens.
02 plan

Two destinations

I routed every button on the page to one of two outcomes: an audit request or a call booking.
03 design

Approachable technical

I set faint gear sketches behind pale blue and white to make search work feel less intimidating.
04 build

Process and proof

I built the four-step process, case studies led by a clinic ranking story, a featured-in logo strip, the FAQ and both forms.
05 content

Plain language

I structured the explainer for owners rather than marketers and split it into short sections for small screens.
06 ✓ shipped

Credibility in place

The live page pairs real client names with top Google and Clutch scores and embeds a map of the Kingsville office.

What I did

The build, step by step.

Outcomes before jargon. Opening tiles promise what owners actually want: extra calls, sales and leads.
One card, three appearances. A navy card offering a free strategy call shows up near the start, middle and end.
A relevant hero graphic. Instead of stock laptop shots, a phone screen shows traffic climbing.
Doubts answered before the form. An FAQ on whether SEO is worth the spend sits just above the enquiry form.
Readable on a phone. I broke the long explainer into subheadings and short paragraphs for mobile readers.