Case study

Snow and Ice Management Company.

I built Snow and Ice Management Company's site to show multi-state reach and zero-tolerance service, with a clickable service map, video testimonials and clear explanations of plowing, de-icing and storm planning.

IndustrySnow Removal
Snow Removal Snow Removal Web Design Web Development
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snowandicemgmt.com Desktop
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// how it was built

From brief to launch.

Retail and medical chains need one contractor across many states, so I planned this site to make the coverage and standards obvious.

  1. 01 discover

    Multi-state buyers

    I found clients needed proof the same standard applied in every state.

  2. 02 plan

    Coverage and capability

    I planned the homepage as offers, about, why us, services, map and testimonials.

  3. 03 design

    Bright blue and charcoal

    I used the logo's blue with dark sections and real night-time job photography.

  4. 04 build

    Map and media

    I built the clickable state map, service grid and video testimonial block.

  5. 05 optimise

    Client portal and quotes

    Links to the photo portal and quote form sit in the header.

  6. 06 ✓ shipped

    Ten states, one standard

    National clients can now see the coverage and request a quote in one place.

What I did

The build, step by step.

  • A stadium hero. Loaders clearing a Pittsburgh stadium lead, with a headline box and quote and services buttons.
  • Four core offers. Commercial plowing, ice management, snow hauling and melting, and liquid de-icer sales sit in one bar.
  • Industry rankings. A section highlights the top-10 ranking and ISNetworld partnership for safety compliance.
  • Six service cards. Plowing, storm planning, de-icing, hauling, sidewalks and risk management each have a real job photo.
  • An interactive service map. Clicking a state on the map opens its local coverage and team details.
  • Client video testimonials. Quotes from national retailers sit beside a YouTube testimonial.

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