Case study

Thoughtful Design Group.

I built an understated site for an apparel development group with a very wide service range. A crafted opening, a single service grid and a wall of magazine-style collection covers let the work show that this team ships new collections every season.

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IndustryAgencies & Tech
Timeline2022
Agencies & Tech Consulting Web Design
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thoughtfuldesigngroup.com Desktop
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// how it was built

From brief to launch.

The risk was looking like a mass producer, so each step of this build pushed craft and proof of output.

  1. 01 discover

    The factory problem

    I looked at how a long service list can read as volume rather than creativity and what would counter that.

  2. 02 plan

    Founder's route

    I arranged every service into one grid a founder can follow from first sketch to finished garment.

  3. 03 design

    Magazine covers

    I designed the collections wall so each seasonal lookbook reads like an editorial cover.

  4. 04 build

    Archive and cases

    I built the past collections archive, featured case studies, logo strip and leadership profiles.

  5. 05 test

    Scaling down

    I let the grid step down to one column in stages and checked that cover lettering stays legible on a phone.

  6. 06 ✓ shipped

    Quiet selling

    The site went live letting the collections lead, with named client testimonials and a project enquiry form.

What I did

The build, step by step.

  • Craft before scale. The hero shows tailoring tools laid out flat, shears, tape measures and thread, so the first impression is making rather than manufacturing.
  • One grid, sketch to delivery. Every service, from trend work and branding through production and fulfilment to online stores and search, sits in one shared grid.
  • A wall of collections. Each season's lookbook cover is styled like a magazine issue, with models in the actual garments.
  • Case studies and logos. Featured work includes a company rebrand that came with a staff rewards web shop, and a lab coat line, plus a client logo strip.
  • Leaders with faces. The three leaders each get a portrait and a brief bio, and a new-project form handles enquiries.
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