Case study

AYD.

For AYD I built a homepage that argues its case one step at a time. The founder grew his own pressure washing business before advising others, so I let real campaign charts, named industries and his personal letter carry the pitch instead of slogans.

Visit live site Start a project like this
IndustryAgencies & Tech
Timeline2026
Agencies & Tech Marketing Agency Web Design
Hover or swipe to scroll the full page
aydinternetmarketing.com Desktop
Full-length desktop screenshot of the AYD website HOVER TO SCROLL
// how it was built

From brief to launch.

AYD's build moved from sorting the offer to shaping a proof ladder that reads well on a busy owner's phone.

  1. 01 discover

    Founder story

    I dug into how the founder learned marketing on his own pressure washing company, since that story is why the agency exists.

  2. 02 plan

    Service priorities

    I put Google advertising, consulting and other paid ad channels first and moved secondary offers such as email campaigns into the navigation.

  3. 03 design

    Charcoal and blue

    I opened on charcoal panels carrying floating ad dashboard graphics and broke up lighter sections with two bold blue bands.

  4. 04 build

    Case study cards

    I built cards around real campaign charts, plus team profiles, a client logo strip and a three-step framework band.

  5. 05 optimise

    Small screen pitch

    On mobile I made the quote button full width and set a softer secondary link beneath it.

  6. 06 ✓ shipped

    Contact and FAQ

    I shipped with a three-field footer form and an FAQ accordion explaining how AYD compares to other firms.

What I did

The build, step by step.

  • Proof stacked in order. Services lead, then an origin section, case studies, target industries, the team and a founder letter, each step adding evidence.
  • Real charts on case cards. Each case study card shows the performance chart from an actual client campaign rather than a headline number.
  • Red means quote. I kept red for quote buttons only, so the primary action never gets lost among other links.
  • Origin answers on demand. Visitors can open brief answers on the agency's reason for being without the page growing long by default.
  • Short contact route. The footer form asks for just a name, email and short note, and an FAQ covers how AYD differs from other agencies.
Related work

More Agencies & Tech projects.

See them all

Want this for your business?

Send me your URL and I'll reply with a prioritised breakdown of what's costing you enquiries and how I'd fix it. No charge, and no call needed.

Get a Free Conversion Audit