Case study

Red Line.

Red Line had just been sold, and some customers were nervous about their pickups. I built a site that puts a spam-protected quote form in the hero, splits residential and commercial service cleanly and gives the team a closable bar for weather alerts.

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IndustryDumpster & Equipment Rental

Timeline2026

Built withreCAPTCHA

Dumpster & Equipment Rental Dumpster Rental Web Design Web Development

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redlinedisposal.com Desktop

Full-length desktop screenshot of the Red Line website

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// how it was built

From brief to launch.

This build had to serve two audiences at once, so I planned each step to balance reassurance for existing customers with quick quotes for new ones.

01 discover

New owner, uneasy customers

I looked at why current customers were unsure after the sale and what new prospects needed before asking for a price.
02 plan

Home and business split

I mapped a single card for each customer type leading to separate residential and commercial service pages.
03 design

Monochrome, red fleet

I desaturated every photo except the equipment and placed the local award badge beside the truck image.
04 build

Hero quote form

I coded the quote form into the opening banner, added reCAPTCHA and made it move below the heading on mobile.
05 integrate

Alerts and coverage

I added the closable weather bar and a coverage section with the list of towns next to a pinned map.
06 ✓ shipped

Footer and trust checks

I finished with rotating reviews, a no-contract checklist and a newsletter signup, then tested the two-column town list on phones.

What I did

The build, step by step.

Reassurance up front. Customer stories about the new owner fixing equipment himself sit high on the page to answer the ownership question.
A quote form in the banner. The request form lives beside the red roll-off photo, protected with reCAPTCHA, and drops under the heading on phones.
Two customer paths. One card sends households to weekly cart pickup and another sends businesses to dumpster sizes, each with its own service page.
Red only where it counts. Photos are black and white except for the bins and truck, so the fleet itself becomes the brand.
A way to reach everyone. A dismissible severe weather bar lets the team post schedule changes in one place.