Case study

Prime Implements.

I built the Prime Implements site around one question: what machine do you run? Buyers pick their tractor, mini excavator or skid steer from cards right under the hero, land in the matching attachment category, and can reach the team by phone with a button sized for gloved hands.

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IndustryIndustrial & Energy
Timeline2025
Industrial & Energy Equipment Web Design
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primeimplements.com Desktop
Full-length desktop screenshot of the Prime Implements website HOVER TO SCROLL
// how it was built

From brief to launch.

Buyers here already own the machine and just need the right tool for it, so I built the site from the host equipment outward.

  1. 01 discover

    Who is buying

    I worked out that visitors are contractors fitting attachments to existing tractors, excavators and skid steers, often while standing on site.

  2. 02 plan

    Machine-first navigation

    I placed the machine-type selector directly under the hero and mapped each choice to one of four attachment category pages.

  3. 03 design

    Rugged red and navy

    I framed outdoor working shots in the brand colours and kept supporting icons simple and white.

  4. 04 build

    Categories and proof

    I built the four category pages, a Why Choose Us block on testing and support, the embedded walkaround video, and dealer-facing business hours at the bottom of every page.

  5. 05 test

    Job-site phone check

    I made sure the machine cards drop into one column and the call button is large enough to hit with gloves on.

  6. 06 ✓ shipped

    Every category live

    Every category page went live together, with two contact routes, phone and enquiry, available throughout.

What I did

The build, step by step.

  • Start from your machine. A row of cards under the hero lets buyers choose their equipment type before they read anything about the brand.
  • Action shots set the tone. The hero shows a brush cutter clearing heavy scrub, and a yellow tracked loader working a root grapple sits beside the mission statement.
  • Quiet icons, loud photos. I kept the icons plain white inside red and navy frames so the machine photography gets the attention.
  • Four category pages live. Every attachment category had its own page at launch, along with a section explaining how products are tested and supported after sale and an embedded walkaround video.
  • Built for gloves. On phones the machine cards stack, the two primary buttons span the screen and the call button is oversized for work gloves.
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