Case study

Willow Dumpsters.

Wrong-size orders cost Willow Dumpsters time on the phone, and the business also needed to rank in local search. I built a site that pairs dimension-labelled size cards with long guidance on renting in Huntersville, plus a clear town list and coverage map.

Visit live site Start a project like this

IndustryDumpster & Equipment Rental

Timeline2024

Dumpster & Equipment Rental Dumpster Rental Web Design

Hover or swipe to scroll the full page

willowdumpsters.com Desktop

Full-length desktop screenshot of the Willow Dumpsters website

HOVER TO SCROLL

// how it was built

From brief to launch.

I approached Willow Dumpsters as a local search project first and a brochure second, with every stage aimed at fewer sizing mistakes.

01 discover

Ranking and sizing

I focused on two problems: earning visibility for North Carolina searches and cutting down calls about wrong container sizes.
02 plan

Content-led structure

I mapped long guidance sections, size cards, an accepted waste row and a service area module into one clear order.
03 design

Truck-blue buttons

I opened with an oversized logo over a truck tipping a load, taking the button colour from its blue paintwork.
04 build

Dimension cards

I coded size cards that list exact measurements, each with a call button attached, plus the icon row of accepted waste.
05 content

Local guidance

I laid out the Huntersville rental content, the right-size guide and the list of prohibited items for readability and search.
06 ✓ shipped

Coverage and trust

I finished the town list and shaded map, a fleet photo strip and testimonials, and checked the phone number in the header, hero and cards.

What I did

The build, step by step.

Sizes with real measurements. Every size card lists the container's length, width and height, so customers compare by numbers instead of guessing.
Writing built for search. I organised in-depth writing about Huntersville rentals, how to pick the right roll-off and what the company won't take.
Accepted waste at a glance. A row of icons shows the wide range of debris the company does accept, so customers can check before they book.
Coverage you can check. A block pairs the list of served towns with a shaded map of the service regions.
A call button under each size. On phones every container keeps its own call button and the town list collapses into a single column.