Case study

Austin Custom Kitchens.

I built Austin Custom Kitchens a gallery-first site where the photography makes the case and the next step is always one click away. A start-a-project button sits in the header on every page, and the home page moves from the team to renovation services to picture links for millwork, process and booking a meeting.

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IndustryHome Services

Timeline2024

Home Services Kitchens & Remodeling Web Design

austinkitchens.ca Desktop

Full-length desktop screenshot of the Austin Custom Kitchens website

HOVER TO SCROLL

// how it was built

From brief to launch.

The brief was to let the finished kitchens do the talking, so I shaped each stage around photography and a constant path to enquiry.

01 discover

Craft into enquiries

I learned the Surrey crew both designs and builds its kitchens, and that design-minded homeowners are the audience to win.
02 plan

Proof then next step

I planned a short navigation, a home page running team, kitchen and bath renovation, then three image links to millwork, process and booking.
03 design

Sage and slab serif

I framed pages in sage green around warm cabinetry shots and used a slab serif for headings to set a magazine tone.
04 build

Gallery-led pages

I built the design gallery, the services overview, a how-we-work section, a testimonial block and a footer with the Surrey address and business hours.
05 optimise

Images tuned for phones

I compressed gallery photos and set focal-point cropping so the hero keeps the island in frame on portrait screens.
06 ✓ shipped

Header button everywhere

At launch the project-start button sat in the header on every page, next to the company history and meet-the-team link.

What I did

The build, step by step.

Short menu, one clear button. I trimmed the navigation to a few links and gave starting a project its own prominent header button across the site.
Photos as service tiles. Each service tile is almost entirely image, with a thin caption strip underneath.
Sage framing warm wood. A soft sage border wraps every page around photos of walnut cabinets, quartz islands and cream shaker doors.
Editorial type. I set headings in a bookish slab serif to give the site the feel of a design magazine.
Crops that keep the island. In portrait orientation the hero crops around a focal point so the island stays visible, and I shrank the gallery file sizes so scrolling stays quick.