Case study

Winkler Fence & Deck.

I built Winkler Fence & Deck a site that treats being family-run as an advantage rather than a limitation. Each structure type has its own page with real job photos, licensing is visible before anyone gets in touch, and the free estimate is never more than a glance away.

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IndustryHome Services
Timeline2026
Home Services Fencing & Decks Web Design
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winklerfenceanddeck.com Desktop
Full-length desktop screenshot of the Winkler Fence & Deck website HOVER TO SCROLL
// how it was built

From brief to launch.

Winkler's range is broad and its competitors are bigger, so I organised the build around clarity and local trust.

  1. 01 discover

    Small versus big

    I focused on why a homeowner might pick a large firm and what would make a family business feel safer.

  2. 02 plan

    Sort by structure

    I split the offer into structure types, each with a card and page, plus a short hiring outline.

  3. 03 design

    Cream and charcoal

    I framed real job photos in cream and charcoal with a gold starburst and kept navy for the award badge.

  4. 04 build

    Gallery and credentials

    I built the inspiration gallery, a decking materials brand strip and a license credentials column.

  5. 05 optimise

    Mobile grid

    I kept the gallery in a tidy grid on phones and pinned the estimate request to the top.

  6. 06 ✓ shipped

    Local details

    I went live with customer reviews, a maintenance tips email signup, opening hours and the White Hall address.

What I did

The build, step by step.

  • Family case up front. The opening section sets the family firm against larger companies and explains why that matters.
  • A page for each structure. Decks, pergolas, arbors, sunrooms and aluminum, vinyl or wood fences each have a card plus a dedicated page.
  • Real jobs only. Photos show actual work, such as a large estate deck and a white vinyl pool fence.
  • Credentials in view. A column lists home improvement license numbers, and a navy band holds the local award badge.
  • Estimate always reachable. The free estimate button stays in the header at every width and reappears through the page.
Related work

More Home Services projects.

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