Case study

Paul’s Basement Waterproofing.

I built a site for a family waterproofing company whose visitors are usually staring at water on the floor. Real job photos, a simple three-step explanation of what happens next and a quote button that never goes far do the reassuring, backed by a carousel of Google reviews.

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IndustryHome Services
Timeline2023
Built withGoogle Reviews
Home Services Waterproofing Web Design Web Development
Hover or swipe to scroll the full page
keepitdry.ca Desktop
Full-length desktop screenshot of the Paul’s Basement Waterproofing website HOVER TO SCROLL
// how it was built

From brief to launch.

The visitor is usually worried and in a hurry, so I built toward reassurance and a fast quote.

  1. 01 discover

    Homeowner stress

    I started from the moment someone finds water in the basement and what they need to see to feel it can be fixed.

  2. 02 plan

    Services and process

    I mapped a page per service, a three-step process section and a customer care section.

  3. 03 design

    Red, blue, real

    I took the palette from the logo and used only real project and crew photos.

  4. 04 integrate

    Google Reviews

    I set up the review carousel with a link for customers to add their own.

  5. 05 build

    Service pages

    I built an individual page for each repair type, the financing banner and a footer naming every town served.

  6. 06 ✓ shipped

    Quote-ready mobile

    I checked that phones show the contact card first and that the quote button never scrolls far away.

What I did

The build, step by step.

  • Real work, not stock. Every image comes from actual jobs, like membrane going onto foundation walls, and the page ends on the crew in matching red shirts.
  • Every service in one strip. Crack and foundation repair, crawl space sealing and helical piles are introduced in a single image row.
  • What happens next, in three cards. Contact leads to an assessment and a price, then the work begins, so a worried homeowner knows what calling sets in motion.
  • Google Reviews on show. A carousel pulls in reviews alongside a link inviting past customers to leave one.
  • Quote always close. On phones the page runs in a single column with the contact card first, and financing is flagged along the top of every page.
Related work

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