Case study

Paul Gaston Consulting.

I built Paul Gaston Consulting a site that reads like a qualifications file rather than a sales page. Licenses lead, including the current Chicago general contractor license number, experience follows in scannable checklists, and a short process shows exactly how an engagement moves from free consultation to retainer.

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IndustryExpert Witness

Timeline2024

Expert Witness Web Design

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private client site Desktop

Full-length desktop screenshot of the Paul Gaston Consulting website

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// how it was built

From brief to launch.

Attorneys pick construction experts carefully, so I built this site in the order they check qualifications and start an engagement.

01 discover

How counsel vets

I mapped what a lawyer confirms first: licensing, training, commercial and residential project history, and how to retain the expert.
02 plan

Record-style structure

I ordered licenses, experience checklists and the engagement process, and built separate service pages for engineering, construction and renovation witness work.
03 design

Navy and cream

I kept imagery sparse, with scaffolding against the sky and one portrait in the introduction, so the page feels like a dossier.
04 build

Grids and checklists

I coded the certification grid covering OSHA, aerial lift, scaffold and firestopping training, plus the three experience columns.
05 optimise

Consultation at each break

I placed a free consultation offer between sections and added an accessibility toolbar across the site.
06 ✓ shipped

Phone reading order

I checked that on phones the three checklist columns combine into one list without losing their sequence.

What I did

The build, step by step.

Credentials in vetting order. I sequenced the page the way lawyers check an expert, starting with licenses and certifications before anything else.
License number on display. The current city general contractor license number is published on the page so counsel can verify it directly.
Experience as checklists. Three columns list roles, sectors and project types, and on phones they merge into one list that still reads in order.
A clear engagement path. I laid out every step, from the first consultation to signing an agreement, paying the retainer and beginning the work.
Dossier, not brochure. Navy and cream, a scaffolding silhouette in the hero and a single portrait of the expert keep the tone professional.