Case study

Turf Care Property Maintenance.

I built a lawn care site around one product: an annual treatment program. A plain services list would have undersold it, so I laid out each application across the season with the starting price and instalment option, and made a custom quote one click away.

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IndustryTrades & Contractors

Timeline2023

Trades & Contractors Lawn Care Web Design

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turfcarepropertymaintenance.com Desktop

Full-length desktop screenshot of the Turf Care Property Maintenance website

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// how it was built

From brief to launch.

The business sells a program, not a visit, so I planned the build to explain that program before asking for contact.

01 discover

Selling the season

I confirmed the annual plan was the core product and that price transparency would help, not hurt, enquiries.
02 plan

Treatment sequence

I laid out the program's applications in seasonal order and planned the supporting sections for weeds, pests and renewal.
03 design

Layered greens

I built the palette around customers' striped lawns and gave crabgrass a darker, textured section of its own.
04 build

Pricing and quote form

I coded the pricing section with instalment option and the custom quote form launched from the header.
05 content

Local and related

I listed the Windsor and Essex County towns under the hero and added the sister sprinkler company promotion.
06 ✓ shipped

Small screen checks

I made sure the town list folds onto extra lines and the quote link stays in the header at every width.

What I did

The build, step by step.

Price in plain sight. The flagship program shows its starting cost and a payment instalment option right beside the plan.
The whole season listed. Every treatment appears in order, from spring crabgrass prevention and fertilizer to the late autumn feed.
Crabgrass as the villain. I gave the weed a dedicated section with a dark, textured backdrop so it pops against the greens.
Every problem covered. Separate sections handle broadleaf weeds, pests, overseeding and dethatching, and one promotes a partner irrigation business.
Quote link on every screen. The header button opens a custom quote form, and the served towns under the hero wrap instead of getting cut off on phones.