Case study

Bert Roofing.

I built Bert Roofing's site around a no-obligation inspection form placed high on the homepage, backed by neighbourhood reviews, a clear three-step process and an instant online quote tool.

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IndustryRoofing

Roofing Roofing Web Design Web Development

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bertroofing.com Desktop

Full-length desktop screenshot of the Bert Roofing website

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// how it was built

From brief to launch.

Homeowners with storm damage want a straight answer without a sales pitch, so I planned the site to get them to an inspection form in one scroll.

01 discover

No-pressure inspections

I found homeowners wanted an honest assessment and help with insurance, not a hard sell.
02 plan

Form first

I placed the inspection form near the top and grouped services, pricing and areas served in the menu.
03 design

Navy and gold

I built from the brand's navy and yellow, using real photos of the owner and crew.
04 build

Quote tools and reviews

I added the inspection form, an instant quote link, a review feed and service cards.
05 optimise

Easy on a phone

The form fields stack cleanly and the phone number is tap to call.
06 ✓ shipped

Inspections on autopilot

Homeowners can now request an inspection or a price in under a minute.

What I did

The build, step by step.

Inspection form above the fold. A short form asks for contact details, address and the roof issue, with insurance documentation noted.
Instant roof quote. A pop-up and side tab link to an online replacement estimate tool.
Trust strip under the hero. BBB, CertainTeed, RCAT, Owens Corning, GAF and VELUX credentials sit in one row.
Reviews from neighbours. Google reviews from local homeowners show the 4.8 rating from 100+ reviews.
A three-step process. Inspection, written estimate and installation are shown with photos of the owner on the job.