Case study

730 South Exteriors.

I built 730 South Exteriors' site to feel personal and direct, with a same-day inspection offer up front, a four-step hail claim guide and a section introducing the co-founder who answers the phone.

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IndustryRoofing
Roofing Roofing Web Design Web Development
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730southexteriors.com Desktop
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// how it was built

From brief to launch.

Denver homeowners are wary of storm chasers, so I planned this site to put a real local person and plain language at the centre.

  1. 01 discover

    Not a storm chaser

    I found the owner's personal approach was the main reason customers chose them.

  2. 02 plan

    Offer, proof, process

    I planned the homepage as inspection offer, numbers, services, insurance help and the founder.

  3. 03 design

    Navy and red

    I used the logo's navy with a red call to action and bold, simple type.

  4. 04 build

    Elementor sections

    I built the stat bar, service grid, claim steps, FAQ accordion and inspection form.

  5. 05 optimise

    Mobile contact

    The phone number, financing and referral offers sit in a top bar that stays readable on a phone.

  6. 06 ✓ shipped

    A local voice online

    The site now sounds like the team and sends storm visitors straight to a free inspection.

What I did

The build, step by step.

  • A plain-spoken hero. The headline, free same-day inspection offer and phone number come first, with Google, BBB and Owens Corning proof below.
  • Numbers that build trust. A stat bar shows 25+ years, thousands of roofs, 24/7 emergency response and free inspections.
  • Six service cards. Repair, replacement, new installs, gutters and skylights, siding and windows, and commercial roofing each have a photo.
  • A hail claim guide. Four steps explain how the team documents damage and deals with the insurance adjuster.
  • Meet the founder. A section with the co-founder's photo and quote replaces a faceless about page.
  • FAQ and a short form. Common questions sit above a 30-second inspection form.
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