Case study

Horn Brothers Roofing.

I built Horn Brothers Roofing's site with three clear paths for homeowners, commercial owners and mountain communities, backed by insurance expertise, a vendor wall and a blog on hail-resistant roofing.

IndustryRoofing
Roofing Roofing Web Design Web Development
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hornbrothersroofing.com Desktop
Full-length desktop screenshot of the Horn Brothers Roofing website HOVER TO SCROLL
// how it was built

From brief to launch.

A ski-town chalet and a Denver office building need very different roofs, so I planned this site to send each visitor to the right service quickly.

  1. 01 discover

    Three kinds of client

    I found homeowners, businesses and mountain property owners each needed a different message.

  2. 02 plan

    Split by audience

    I planned residential, commercial and mountain communities as top-level menu items.

  3. 03 design

    Clean blue and white

    I used the brand blue, rounded cards and aerial photos of finished roofs.

  4. 04 build

    Elementor templates

    I built the audience cards, story band, vendor carousel and blog grid.

  5. 05 optimise

    Accessible and trusted

    An accessibility tool and verified review badge load without slowing the page.

  6. 06 ✓ shipped

    One brand, three paths

    Each type of client now lands on services written for their property.

What I did

The build, step by step.

  • An aerial hero. A drone shot of a commercial roof sits under the brand name, with the free estimate button in the header.
  • Three audience cards. Residential, commercial and mountain community roofing each get an icon, a short explanation and their own page.
  • Why choose us. Insurance specialists, an experienced team and local ownership are set out on a dark band with the company story.
  • A vendor wall. GAF, Owens Corning, CertainTeed, Malarkey, IKO and other manufacturers scroll in one row.
  • A roofing blog. Articles on choosing a roofer, stone-coated steel and Class 4 roofs answer common questions.

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