Case study

Snow Systems.

I built Snow Systems' site to speak to facility and risk managers, leading with owned equipment and hard numbers, then showing the industries served, the equipment fleet and the documented proof behind every visit.

IndustrySnow Removal
Snow Removal Snow Removal Web Design Web Development
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snowsystems.com Desktop
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// how it was built

From brief to launch.

Large commercial buyers care about accountability and liability, so I planned this site to prove the company owns its equipment and shows up every storm.

  1. 01 discover

    High-stakes properties

    I found buyers manage sites where one missed storm means lost revenue or a lawsuit.

  2. 02 plan

    Industry and equipment

    I planned menus for services, equipment and industries, plus a partner programme.

  3. 03 design

    Black and red

    I used a near-black background, bold sans-serif type and the red from the logo.

  4. 04 build

    Proof-heavy sections

    I built the stat bar, industry grid, equipment cards and a client testimonial.

  5. 05 optimise

    Live weather link

    A banner links to a live forecast feed, and the site offers an English and Spanish switch.

  6. 06 ✓ shipped

    A national-scale presence

    The site now matches the size of the fleet and the clients it serves.

What I did

The build, step by step.

  • A dark, confident hero. "We show up. Every storm." sits over loader photography with services and equipment buttons.
  • Numbers that matter. A stat bar shows 1979, 900+ pieces of equipment, 40+ states and a 100% snow and ice focus.
  • Industries served. Aviation, retail, rail, distribution, corporate campuses and healthcare each get a card with a one-line promise.
  • No breakdowns, no excuses. A section explains preseason plans, in-house maintenance, weather monitoring and GPS proof of service.
  • The equipment fleet. Wheel loaders, skid steers, plow trucks, melters, sidewalk units and salt trucks each have a photo card.
  • Partner recruitment. A Work With Us section invites smaller contractors to join as service partners.

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