Case study

Alltech Fire & Security.

I built a site for a local security company competing with big national monitoring brands. It leads with a promise of no surprise price increases or automatic renewals, lays out eight service areas in a tidy grid and keeps separate routes for current clients and builders.

IndustryHome Services
Timeline2022
Home Services Fire & Security Web Design
alltechfireandsecurity.com Desktop
Full-length desktop screenshot of the Alltech Fire & Security website HOVER TO SCROLL
// how it was built

From brief to launch.

Up against national brands, this site had to make the local case quickly, so I built each step around trust.

  1. 01 discover

    The local argument

    I pinned down why a buyer would pick Alltech over a national brand: fair pricing and no forced renewals.

  2. 02 plan

    Separate lanes

    I kept the main path for new buyers and gave current clients and builders their own menu links.

  3. 03 design

    Navy and pink-red

    I paired a navy base with bright pink-red buttons, the octagonal badge on blue fabric and relaxed lifestyle photos.

  4. 04 build

    Service grid

    I built the eight-tile grid with icon labels and the one-field postcode capture.

  5. 05 test

    Small screens

    I checked that opening hours and a one-tap phone number stay pinned at the top while the grid collapses to single tiles.

  6. 06 ✓ shipped

    Local proof

    The site launched with a list of reasons to choose local service, a service rundown and a neighbourhood safety blog.

What I did

The build, step by step.

  • Fair billing first. A rotating banner hands straight into the promises about pricing and contract renewals.
  • Eight tiles, full range. Alarm and camera systems, gates, perimeter protection and vehicle GPS tracking each have an icon tile.
  • Lawn sign branding. The octagonal badge sits on blue fabric, echoing the signs customers know, over a deep navy and pink-red palette.
  • One field to start. A single postcode field captures interest, because security sales mostly close on a phone call.
  • Trust details visible. The monitoring partner badge is in the header, the footer shows the state license and a map of Bixby, and on mobile a tap-to-call number stays up top.

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