Case study

Emeryville Family Dental.

I built this WordPress site to introduce Emeryville Family Dental's people first, starting with a full-team photo instead of stock smiles. Then I made the details patients keep asking about, like the address, hours, emergency care and dental care plan details, hard to miss.

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IndustryDental & Medical
Timeline2024
Built withWordPress
Dental & Medical Dentistry WordPress Web Design
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emeryvilledental.ca Desktop
Full-length desktop screenshot of the Emeryville Family Dental website HOVER TO SCROLL
// how it was built

From brief to launch.

This practice cared most about familiarity and local search, so I planned the build to handle both from the first screen.

  1. 01 discover

    Recurring questions

    I listed what patients look up again and again, from hours to emergency care, and turned those into the navigation.

  2. 02 plan

    Local search pages

    I planned content aimed at people in Lakeshore and Belle River looking for a dentist nearby.

  3. 03 design

    Gold-bronze bands

    I carried the practice colour through wide bands with white tooth line drawings for children's, implant, prosthodontic and restorative care.

  4. 04 build

    WordPress features

    I built the concerns slider, the staff carousel, a floating call button and a contact form where patients choose how they want a reply.

  5. 05 optimise

    Compact mobile header

    I cut the phone header down to logo, phone icon and menu and cropped the hero tighter on the team.

  6. 06 ✓ shipped

    Community proof

    The live site shows local award badges, a free whitening offer with a first exam and a footer separating daily emergency slots from regular hours.

What I did

The build, step by step.

  • The whole team in the hero. Every staff member appears in the opening photo, with an invitation to meet them.
  • Practical details up top. A narrow bar shows the address, opening time and phone number on every page.
  • Menu built on real questions. Emergency care, the dental care plan and the areas served each get a top-level item, with local content for Lakeshore and Belle River searches.
  • Concerns and staff sliders. A dot-navigated slider covers problems such as tooth pain and gum disease, and an arrow-driven carousel introduces the staff.
  • Calling is always one tap. A floating call button and a mobile header trimmed to logo, gold phone icon and menu keep the phone line close.
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