Expert Witness Team.
I built Expert Witness Team's WordPress site as a sequence of evidence: services, then case studies, then attorney testimonials, then the experts themselves. By the time a lawyer reaches the consultation form, the site has already made its argument.
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From brief to launch.
Lawyers size up an expert witness group almost instantly, so I planned this WordPress build to read like proof rather than a pitch.
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01 discover
Credibility on sight
I focused on how attorneys judge a panel of experts and what they need to see before making contact.
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02 plan
Order of proof
I sequenced the service grid, case study rows, attorney quotes and the directory so trust builds before the consultation form appears.
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03 design
Courtroom tone
I used gavel and scales photography with navy and old gold bands, and ivory behind the practice tiles for a printed brochure feel.
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04 build
WordPress sections
I built expandable case study rows, a testimonial slider, linked expert cards and a booking form whose client type dropdown sits beside the visiting hours.
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05 optimise
Phone layout
I made the consultation button full width and turned the numbered strip into single rows on small screens.
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06 ✓ shipped
Closing signals
The page finishes on an email signup and a footer of logos from major news networks and the business press that covered the team.
The build, step by step.
- Evidence before the ask. The homepage moves from services to case studies, testimonials and finally the expert directory, with the booking form after.
- Case studies on demand. Rows open with a click, so attorneys read only the matters that match their case.
- The offer in three lines. A numbered strip below the hero sums up what the team provides.
- Directory with profiles. Expert cards link out to each person's social accounts.
- Built for a national audience. A language switcher and accessibility controls sit alongside a consultation form that asks what type of client is enquiring.
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