Horn Brothers Roofing.
I built Horn Brothers Roofing's site with three clear paths for homeowners, commercial owners and mountain communities, backed by insurance expertise, a vendor wall and a blog on hail-resistant roofing.
HOVER TO SCROLL
From brief to launch.
A ski-town chalet and a Denver office building need very different roofs, so I planned this site to send each visitor to the right service quickly.
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01 discover
Three kinds of client
I found homeowners, businesses and mountain property owners each needed a different message.
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02 plan
Split by audience
I planned residential, commercial and mountain communities as top-level menu items.
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03 design
Clean blue and white
I used the brand blue, rounded cards and aerial photos of finished roofs.
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04 build
Elementor templates
I built the audience cards, story band, vendor carousel and blog grid.
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05 optimise
Accessible and trusted
An accessibility tool and verified review badge load without slowing the page.
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06 ✓ shipped
One brand, three paths
Each type of client now lands on services written for their property.
The build, step by step.
- An aerial hero. A drone shot of a commercial roof sits under the brand name, with the free estimate button in the header.
- Three audience cards. Residential, commercial and mountain community roofing each get an icon, a short explanation and their own page.
- Why choose us. Insurance specialists, an experienced team and local ownership are set out on a dark band with the company story.
- A vendor wall. GAF, Owens Corning, CertainTeed, Malarkey, IKO and other manufacturers scroll in one row.
- A roofing blog. Articles on choosing a roofer, stone-coated steel and Class 4 roofs answer common questions.
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