Case study

Liability Experts.

Liability Experts sells to two cautious audiences: venue owners protecting their business and lawyers vetting an expert. I built a WordPress site that leads with the firm's record, lists its services up front and offers a way to make contact at every point down the page.

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IndustryExpert Witness
Timeline2024
Built withWordPress
Expert Witness WordPress Web Design
Hover or swipe to scroll the full page
private client site Desktop
Full-length desktop screenshot of the Liability Experts website HOVER TO SCROLL
// how it was built

From brief to launch.

Two audiences, both sceptical. I planned this WordPress build so the evidence arrived early and a contact route was never far away.

  1. 01 discover

    Owners and attorneys

    I separated what venue owners want from what lawyers look for in a dram shop expert, and found both needed proof first.

  2. 02 plan

    Evidence, then services

    I placed the counters and five-service index at the top, with repeated contact banners spaced down the long page.

  3. 03 design

    Navy, bronze and copper

    I tinted courthouse columns navy behind the crest and kept photos greyscale so copper would guide the eye.

  4. 04 build

    Counters and progress bars

    On WordPress I configured the animated counters, the topic progress bars and the rotating logo band.

  5. 05 integrate

    Always-on contact

    I pinned the free case review button in the header and added a short footer contact form.

  6. 06 ✓ shipped

    Stacked on mobile

    On phones I placed two matching buttons under the crest and stacked the service cards with titles on navy strips.

What I did

The build, step by step.

  • Numbers before words. Animated full-screen counters show the number of venues served nationwide and the count of expert testimonies.
  • Services under the headline. Five practice areas are listed right beneath the main heading so both audiences see the scope immediately.
  • Contact wherever reading stops. Copper banners at intervals, a pinned free case review button and a footer form mean nobody has to scroll back up.
  • One accent colour. Courthouse columns under a navy tint frame the bronze crest, and greyscale card photos leave copper to carry the colour.
  • Credibility details. Progress bars covering risk and evidence, plus rotating logos from industry and training bodies, back up the claims.
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