Case study

Lifetime Roof & Solar.

I built Lifetime's residential roofing pages to walk homeowners from hail damage to a new roof, explaining the insurance process, showing credentials and comparing six roof systems in a calm, minimal layout.

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IndustryRoofing
Roofing Roofing Web Design Web Development
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// how it was built

From brief to launch.

Colorado homeowners usually arrive after a hailstorm, so I planned these pages to answer the insurance question first and the material question second.

  1. 01 discover

    Hail and insurance

    I found most visitors arrive after a storm and are unsure how claims work.

  2. 02 plan

    Process before product

    I ordered the page as insurance help, credentials, when to replace, then roof systems.

  3. 03 design

    Calm and modern

    I used generous white space, a soft stone background and a bright orange quote button.

  4. 04 build

    Elementor templates

    I built reusable sections for credentials, product cards and statements the team can edit.

  5. 05 optimise

    Accessible and quick

    An accessibility tool, compressed photography and a floating quote button on every screen.

  6. 06 ✓ shipped

    Clear next steps

    Homeowners now understand the claim process and can compare roof systems before they call.

What I did

The build, step by step.

  • A clear insurance message. The intro explains how the team works with every major insurer from inspection to installation.
  • Credentials explained. CRA membership, GAF Master Elite, GAF President's Club and GAF Energy each get a sentence on what they mean.
  • A replacement checklist. A section on when to replace a roof links to answers on hail damage and roof age.
  • Six roof systems compared. GAF shingles, composite slate, stone-coated steel, standing seam, solar shingles and concrete tile each have a photo card.
  • Class 4 positioning. A statement section explains how impact-rated roofs can lower insurance costs.
Related work

More Roofing projects.

See them all

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