Case study

PCS Rental.

PCS Rental's customers are practical people, often standing on site with nothing but a phone. I built them a clutter-free site that shows the company's own fleet, gives each rental line its own section and keeps a call button within reach at all times.

IndustryDumpster & Equipment Rental
Timeline2023
Dumpster & Equipment Rental Equipment Rental Web Design
Hover or swipe to scroll the full page
rentalpcs.com Desktop
Full-length desktop screenshot of the PCS Rental website HOVER TO SCROLL
// how it was built

From brief to launch.

I planned the PCS Rental build around a buyer standing on a site with a phone, who needs proof and a phone number in seconds.

  1. 01 discover

    Practical buyers

    I looked at who hires the equipment, event planners and site supervisors alike, and what they check before calling.

  2. 02 plan

    Three rental lines

    I mapped a homepage section and a separate page for cooling, generators and restroom trailers, plus catalog, blog and map.

  3. 03 design

    Logo navy and yellow

    I took the palette straight from the logo and used only real job photos of the fleet.

  4. 04 build

    Alternating sections

    I coded the image and text sections for each line, the industries checklist and the call or text contact strip.

  5. 05 integrate

    Catalog and yard map

    I linked the online catalog from the main menu and embedded a map of the Tampa yard.

  6. 06 ✓ shipped

    Mobile call path

    I fixed a call button in the phone header, checked image-over-text stacking and set up the free estimate footer.

What I did

The build, step by step.

  • Real gear, not stock photos. Every image shows the company's own equipment out on real jobs, starting with a trailer-mounted generator in the hero.
  • Contact details straight away. A strip below the hero gives the call-or-text number and the street address.
  • Each line in its own section. Cooling, generators and restroom trailers alternate image and text on the homepage and link to dedicated pages.
  • Industries in a checklist. A checklist of industries, spanning leisure through heavy industry, helps buyers confirm fit quickly.
  • Built for the job site. On phones each section keeps the image above the text while the header keeps a call button pinned.

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