Case study

Ryan Dahlstrom.

I built a personal site for an expert witness that works more like a professional record than a sales page. Lawyers need to verify credentials quickly and book time, and reporters need to know how to quote him, so I gave each of those visitors a direct route.

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IndustryExpert Witness

Timeline2024

Expert Witness Web Design

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private client site Desktop

Full-length desktop screenshot of the Ryan Dahlstrom website

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// how it was built

From brief to launch.

For a one-person practice, I treated the site as a CV with booking attached and planned each page around who would read it.

01 discover

Who checks him

I identified attorneys vetting credentials and journalists looking for comment as the two key audiences.
02 plan

Paths by service

I split his work into publishing, consulting and testimony and planned a route and booking option for each.
03 design

Charcoal and red

I set the colours over bar interior photos and used consistent portraits plus his signature to personalise the page.
04 build

Forms and downloads

I built the service-select appointment form, the free consultation section and the CV download button.
05 content

Press and blog

I set up the media guide page, the commentary blog and his office address and hours in Las Vegas.
06 ✓ shipped

Compact on phones

I checked that the headline numbers rearrange into a tighter grid while the form inputs use the full screen width on phones.

What I did

The build, step by step.

Credentials up front. A band of figures sums up his training, leadership, certifications and venue experience before anything else.
Three separate paths. Publishing, advisory work and courtroom testimony each have their own route so visitors pick the right service.
A consistent personal brand. Matching portraits, dark charcoal and red over bar interiors, and his signature under the introduction tie the man to the practice.
Booking and a CV download. An appointment form with a service dropdown, a free consultation section and a downloadable CV sit within easy reach.
A page for the press. The media page tells reporters how to contact him, schedule time and cite his comments.