Case study

T&S Roofing Systems.

I built T&S Roofing Systems' site to turn visitors into estimate requests, with a bold hero, a detailed estimate form near the top, clear credentials and a six-step process that shows what happens after they enquire.

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IndustryRoofing
Roofing Roofing Web Design Web Development
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tsroofingsystems.com Desktop
Full-length desktop screenshot of the T&S Roofing Systems website HOVER TO SCROLL
// how it was built

From brief to launch.

South Florida homeowners compare several roofers after a storm, so I planned this site to make asking T&S for an estimate the easiest step.

  1. 01 discover

    Comparison shoppers

    I found visitors were getting several quotes, so speed and clarity mattered most.

  2. 02 plan

    Estimate first

    I placed the estimate form directly under the hero, with service areas and the blog in the menu.

  3. 03 design

    Bold red and black

    I used a strong red accent, heavy display type and the company's own job photography.

  4. 04 build

    Fast, modern stack

    I built reusable sections for the form, credentials, services and process steps.

  5. 05 optimise

    Fast and protected

    Pages load quickly on mobile and the form is protected from spam.

  6. 06 ✓ shipped

    Clear path to a quote

    Homeowners can now see the credentials, the process and the form in one scroll.

What I did

The build, step by step.

  • A confident hero. The headline, 4.8 rating from 1,271+ reviews and a free estimate button sit on a dark job site photo.
  • An estimate form with reasons. The form sits beside four trust points: GAF Master Elite, 24 to 48 hour estimates, licensing and in-house phones.
  • Credentials and story. GAF, BBB A+, Super Service and Best of Houzz badges sit next to the company's history since 2004.
  • Five service cards. Replacement, repair, commercial roofing, emergency tarping and impact windows each link to their own page.
  • A six-step process. Consultation, estimate, materials, permits, installation and walkthrough are numbered so nothing feels hidden.
Related work

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