Case study

Long Island Light Decor.

I built a lead-generation site for a seasonal lighting installer where the quote form comes before anything else. People buy lighting by looking at it, so I paired that form-first layout with a dark night gallery that shows finished rooflines at their brightest.

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IndustryHome Services

Timeline2026

Home Services Holiday Lighting Web Design Web Development

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longislandlightdecor.com Desktop

Full-length desktop screenshot of the Long Island Light Decor website

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// how it was built

From brief to launch.

The owners measured success in quote requests, so I planned each stage of the build around getting visitors to the form faster.

01 discover

One clear goal

I confirmed with the family owners that enquiries mattered more than long descriptions, which set the page order.
02 plan

Splitting audiences

I planned separate FAQ tabs for residential and commercial visitors and a service card for each lighting type.
03 design

Festive but focused

I used holiday red and green across the site and a dark backdrop only in the gallery, where the lights need contrast.
04 build

Forms that capture more

I built the short headline form and the longer quote form with budget choice, photo upload and SMS consent.
05 integrate

Catalog and coverage

I wired up the free catalog download and a coverage map of the Nassau and Suffolk communities served.
06 ✓ shipped

Enquiries on day one

I tested both forms and the download on phones and desktop before the site went public.

What I did

The build, step by step.

Form before the pitch. The request form sits right under the opening headline, and the mobile layout keeps it first, so a visitor can send details before reading about services.
Two tabs of answers. Homeowners and business owners each get their own FAQ tab, so neither wades through the other's questions.
A gallery built for night shots. I switched the gallery to a near-black background so after-dark installations glow instead of washing out.
A fuller quote form. Visitors choose a rough budget, attach a property photo and tick consent for text messages.
Cards and trust side by side. Cards for rooflines, walkways, wrapped trees and specialty greenery sit next to the guarantee and the no-ladder promise.