Case study

Parkway Family Dental.

A lot of people dread the dentist, so Parkway Family Dental wanted new patients to meet the team online first. I built a site that opens on the full staff photo and gives visitors two ways in, by type of treatment or by the problem they have.

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IndustryDental & Medical
Timeline2023
Dental & Medical Dentistry Web Design
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parkwayfamilydental.ca Desktop
Full-length desktop screenshot of the Parkway Family Dental website HOVER TO SCROLL
// how it was built

From brief to launch.

I built this site for the nervous first-time patient, so each step was about familiarity before any booking was asked for.

  1. 01 discover

    Nervous newcomers

    I started from the clinic's concern that anxious visitors wanted to see faces before sitting in the chair.

  2. 02 plan

    Treatment or concern

    I mapped two entry routes, one by discipline and one by symptom, so visitors land well whether or not they know what they need.

  3. 03 design

    Matching portraits

    I paired clinical white with blue gradient bands and gave every staff member a matching monochrome portrait.

  4. 04 build

    Offer and service cards

    I built the whitening offer, the Windsor treatment cards for aligners and veneers, and the first-visit FAQ.

  5. 05 integrate

    Reply preference form

    I set up the contact form so patients choose how they would like the clinic to respond.

  6. 06 ✓ shipped

    Stacked for phones

    I stacked image tiles and form inputs into one column on mobile and added daily opening hours to the footer.

What I did

The build, step by step.

  • Meet everyone first. On desktop the hero shows the whole team, pictured together in the practice.
  • Two ways to find care. Icon cards sort by discipline, while problem blocks start from a sore tooth, a gap, gum problems or dental fear.
  • One team, one style. Dentists and support staff share matching monochrome portraits against clinical white and blue gradients.
  • An offer with a condition. Patients who book a full examination get whitening free, alongside Windsor-focused cards for aligners and veneers.
  • Answers before the visit. An FAQ for first appointments sits beside a contact form that asks how each patient wants a reply.
Related work

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